Nielsen ‘Enhancement’ To Bring TV Per-Spot Measurement

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NEW YORK — Measurement of national television “in a more precise manner” is the promise Nielsen seeks to deliver by enhancing its Nielsen Individual Commercial Metrics.


This, the nation’s dominant audience measurement and consumer analytics company believes, will help transition audience estimates to a methodology based on individual ads — and not commercial minutes.

What does this mean for broadcast media AEs and sales pros?

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