A TV Attribution and ‘Ad Intelligence’ Play for Nielsen


A TV attribution provider and ad monitoring company based in Paris is now a part of the Nielsen family of global data, measurement and analytics services.

For an undisclosed price, the Dutch company that is the dominant audience measurement and consumer data services firm in the U.S. is acquiring TVTY.

“TVTY brings a wide range of outcomes capabilities that improve TV campaign execution,” Nielsen says. “TVTY’s solutions enable advertisers and agencies to seamlessly optimize their spend based on the outcomes most important to their business.”

TVTY will complement and expand Nielsen’s TV Attribution and Ad Intel services.

Nielsen’s Chief Growth Officer and President, International, Sean Cohan says the purchase of TVTY aligns to Nielsen’s strategy to deliver cross-media outcomes as a complement to audience measurement. He says, “TVTY bolsters Nielsen’s ability to size an audience with analytics. Together we will be powering a better media future for marketers.”

Eliott Reilhac, TVTY’s CEO, comments, “We believe that TV advertising will be increasingly bought and optimized based on business outcomes. We are grateful for the passionate team, partners, and clients that have allowed us to build the platform needed for this new reality. Today, we are humbled to join the Nielsen family, and we know there is no better place to achieve our vision on a global scale.”

TVTY has a U.S. presence in New York and operates in more than 20 countries worldwide.