RBR+TVBR INFOCUS: Behind Nielsen Audio’s ‘Outliers’


The definition of an “outlier,” in the world of mathematics, is “an observation point that is distant from observations. An outlier may be due to variability in the measurement or it may indicate experimental error; the latter are sometimes excluded from the data set.”

For some radio industry professionals, the presence of an outlier has called into question the data they are receiving, and bringing it to the attention of company owners. But, are certain radio broadcasters overreacting? Or, is there good reason to question information used to drive revenue, or perhaps a company’s stock value or long-term drive to erase debt?

Two Nielsen Audio representatives agreed to speak with RBR+TVBR on the matter, on background. The information they provided shines an important spotlight on a hard topic for even those in the radio industry’s C-Suites to digest. 

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