Nielsen’s April ’18 Cable UEs Point To ‘Ongoing Decline’

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Nielsen on Monday released its April 2018 cable network Universe Estimates, and there’s one thing in particular that sticks out for Pivotal Research Group Senior Research Analyst/Advertising Brian Wieser.


The “bottom line” on the new UEs: there’s an ongoing decline in traditional pay TV network penetration rates, led by lower traditional MVPD subscription levels.

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