Nielsen’s April ’18 Cable UEs Point To ‘Ongoing Decline’


Nielsen on Monday released its April 2018 cable network Universe Estimates, and there’s one thing in particular that sticks out for Pivotal Research Group Senior Research Analyst/Advertising Brian Wieser.

The “bottom line” on the new UEs: there’s an ongoing decline in traditional pay TV network penetration rates, led by lower traditional MVPD subscription levels.

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