“Nightline” #1 in Total Viewers for 9th Week in a Row and for 8th Time in 9 Weeks among Key Adults.
Season to Date “Nightline” Ranks First in Late-Night among Total Viewers, Adults 25-54, and Adults 18-49.
Season to Date “Nightline” Drawing Largest Overall Audience in 8 Years.
(Week of April 18, 2011)
TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg
ABC “Nightline” 4,087,000 1,650,000/ 1.3 1,270,000/ 1.0
CBS “Late Show” 3,078,000 1,323,000/ 1.1 976,000/ 0.7
NBC “Tonight Show” 3,259,000 1,406,000/ 1.1 1,126,000/ 0.9
During the week of April 18, 2011, ABC’s “Nightline” ranked No. 1 across all key target demos for the 2nd consecutive week: Total Viewers (4.087 million), Adults 25-54 (1.650 million) and Adults 18-49 (1.270 million), according to Nielsen Media Research. “Nightline” ranked No. 1 in Total Viewers for the 9th week in a row, while taking the top position in both key adult demos for the 8th time in the last 9 weeks.
“Nightline” was up over the previous week across all key demos: Total Viewers (+6%), Adults 25-54 (+3%) and Adults 18-49 (+1%). The ABC news program built on the prior week’s performance in both key adult demos for the 5th time in the last 6 weeks.
“Nightline” saw year-over-year increases in all key demos: Total Viewers (+20%), Adults 25-54 (+15%) and Adults 18-49 (+8%). Additionally, “Nightline” improved on its year-ago performance for the 10th consecutive week in Total Viewers and for the 6th week in a row in Adults 25-54.
Season to date, “Nightline” ranks first in late-night among Total Viewers, Adults 25-54 and Adults 18-49. This is the first time ever that “Nightline” has been in first place at this point in the season since at least the 1993-94 season, when “Letterman” began on CBS. In addition, “Nightline” is up by +4% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year. Season to date “Nightline” is drawing its largest overall audience in 8 years – since the 2002-03 season.
Note: Due to NBC’s sneak preview of its new vocal competition “The Voice,” “The Tonight Show” was delayed and re-titled on Thu (4/21/11); ratings are excluded from the averages.
ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Vicki Mabrey are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.
(Source: ABC – The Nielsen Company, NTI Total Viewers, Adults 25-54 & Adults 18-49 Live+SD weeks of 4/18/11, 4/11/11 & 4/19/10. Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-4/22/11 vs. 9/21/09-4/23/10).
