Nine more radio groups this week have joined TargetSpot, an ad sales network serving online radio broadcasters. Additions include: Pamal Broadcasting (Albany, NY); Capitol Broadcasting (Raleigh, NC); Riviera Broadcast Group (Las Vegas and Phoenix, AZ); CD101 (Columbus, OH); RadioIO; MaxMedia (Virginia Beach and Norfolk, VA); CBM Broadcasting (Myrtle Beach, SC); New Media Broadcasters, and Mediaguide’s Beyond Frequency Network, a playlist service will be launched soon based on college and specialty radio in the near future.
TargetSpot has partnered with over 600 stations nationwide, including CBS Radio and Entercom. TargetSpot will also provide access to streaming advertising on AOL Radio streams powered by CBS Radio.
With TargetSpot, advertisers can deliver banner ads or target their radio ads according to a specific station, a zip code, a radio format or a location. Marketers can also specify which day-part their ad should run and can quickly update or change ads so that consumers hear only the latest promotional info.