Nielsen ‘Optimization Plan’ Includes 3,500 Global Layoffs

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The nation’s dominant audience measurement and consumer data analysis company calls it “a broad-based optimization plan to drive permanent cost savings and operational efficiencies,” a move that is designed to position it for greater profitability and growth.


Others may simply call it Downsizing Day.

Nielsen is shedding some 3,500 jobs across the globe as it reassesses its “underperforming markets” and non-core businesses between now and the end of 2020.

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