How are ‘The Streaming Wars’ Poised To Pull Video Viewers?


The “Streaming Wars” have begun, Nielsen declares.

As more Direct-to-Consumer platforms hit the market and vie for consumer attention, the industry has questions:

  • Are consumers willing to keep adding services?
  • How much content is out there?
  • How much of their TV time is spent on streaming platforms and what is the platform that is the frontrunner?

Nielsen’s latest Total Audience Report tackles these questions, and others.

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