Arbitron is evaluating the impact of Hurricane Sandy-related power outages on its sample and in-tab performance in PPM and diary markets throughout the Mid-Atlantic and Northeast. So far, it has not been decided whether to delay the release of PPM data.
Says Arbitron’s Kim Myers: “Arbitron has been monitoring the impact of Super Storm Sandy on our sample and in-tab performance in PPM and diary markets throughout the Mid-Atlantic and Northeast.
For the November Week Three PPM report (October 25-October 31), four markets–New York, Middlesex-Somerset-Union, Nassau-Suffolk, and Philadelphia– are the most significantly impacted by the storm.
Early in the week of November 12, Arbitron will make and communicate its decision regarding the delivery of November Week Three for these four markets. The decision regarding the delivery of November Week Four and the November Monthly report for these markets will be made and communicated during the week of November 19.
In all other PPM markets, we currently plan to deliver the November Week Three report as previously scheduled, beginning Monday, November 19, and we plan to deliver the November Monthly PPM reports as scheduled, beginning Tuesday, November 27.
At this time, there are no changes planned for the publication schedule for the Fall Phase 2 Arbitrends reports or the Fall 2012 diary survey reports.
We continue to evaluate sample performance diary and PPM markets and will provide updates as appropriate.”