The Greenville-Spartanburg, S.C., market is one of many emerging Hispanic markets gaining notice by marketers across the U.S. Here, Davidson Media Group and the entity that ended up with the now-defunct company’s assets have operated an AM as “Activa,” airing top syndicated hosts of appeal to regional Mexican radio listeners.
Of late, the station has been silent. Now, it is set to come to life again under a new owner.
