Now from vCreative: A Trade Management Tool for Broadcast Media


LAKE WALES, FLA. — One of the radio broadcasting industry’s key media workflow software companies has rolled out what it says is the first software program developed to provide radio and TV station owners with the ability to track, manage, audit and report on trade inventory.

This, says vCreative, eliminates the risk of financial loss due to wasted or expired trade.

The product now available is dubbed “vTrade,” and takes into account trade and/or barter agreements. Its development saw vCreative partner with clients to solve a problem that exists across the industry.

Melissa Mitchell, CPA and Corporate Controller at Bonneville International is a heavy vTrade use

She says, “vCreative’s system allows us to keep real-time and accurate inventory of company assets. All transactions and approvals are now time-stamped which makes recordkeeping and reporting a breeze. Having the ability to track trade usage by client, AE, agency, and category cuts down on potential losses due unused or expired trade and the automated workflow makes the multiple departments that are involved with approving, accepting and managing trade more efficient and effective.”

Speaking from vCreative’s Babson Park, Fla., headquarters, CEO Jinny Laderer adds, “The broadcast industry is in a period of rapid transition, and we are here to enable our industry to successfully bridge to the new future. With vCreative’s vTrade solution, we have created an offering that will bring CFOs and business managers the ability to fully assess the value of the trade they accept and monitor the effectiveness of its use.”