Can Listeners Access Your Station On A Smart Speaker?


BOCA RATON, FLA. — Recently, a request was clearly made to a smart speaker housed within the living room of one local resident who wanted to hear classic hits from the 1960s through the 1990s.

Hey Alexa, play W-A-L-L radio from Tune In.

Instead of hearing Kate Brennan hosting middays on WALL-AM 1340, heard across New York’s Hudson Valley on no less than five FM translators, the Amazon Echo smart speaker started playing an obscure track from David Bowie. That’s because Alexa called up “The Thin Wall,” a small, independent online radio station based in London.

It’s more than an “oops.” It’s a problem for nearly have of the respondents participating in the latest NuVoodoo Ratings Prospects Study.

Please Login to view this premium content. (Not a member? Join Today!)