Two of Nexstar Media Group’s broadcast television stations serving the Mile High City and surrounding area, DMA No. 16, are now serving the market with NEXTGEN TV signals.
As such, Denver-Boulder becomes Nexstar’s 12th market in 2020 to begin offering ATSC 3.0-powered broadcasts to those with TVs capable of receiving them.
And, Denver is the second Top 20 market where Nexstar owns stations to gain NEXTGEN TV accessibility.
The stations offering NEXTGEN signals are FOX affiliate KDVR-31 and The CW Network affiliate, KWGN-2, a former Tribune Media property (hence its WGN call letter reference).
And, like Nexstar’s other ATSC 3.0 television stations, FOX 31 and The CW 2 will participate in the BitPath broadcast data network launching in 2021.
Nexstar EVP/Chief Technology Officer Brett Jenkins says, “Not only does NEXTGEN TV deliver important upgrades for our viewers and advertisers, it also enables us to
begin exploring new opportunities to use this very efficient and effective content and data distribution technology to meet the challenges of today’s evolving digital world.”
This will see Nexstar likely roll out 32 more NEXTGEN stations across 20 markets in 2021.
“When we finish our 2021 deployments, approximately 33% of all television households reached by a Nexstar television station will receive a NEXTGEN TV signal,” Jenkins says.
Following today’s launch, the Nexstar owned or operated stations that have converted
to NEXTGEN TV this year include WFLA-8 in Tampa, DMA No. 13; and its stations in Portland, Ore.; Raleigh-Durham; Nashville; Salt Lake City; Austin; Las Vegas; Oklahoma City; Norfolk; Mobile; and Springfield, Mass.