DOBBS FERRY, N.Y. — It’s a joint venture that includes Optimum owner Altice USA, Spectrum owner Charter Communications and Xfinity parent Comcast designed to bring national brands TV and digital advertising opportunities in the nation’s top DMA, New York.
And, it now has an agreement with the nation’s dominant audience measurement and consumer data analytics provider.
New York Interconnect has signed a multi-year agreement for local TV measurement in the New York DMA with Nielsen.
NYI covers the entire Tri-State Area, ensuring DMA-wide advertising opportunities, given the specific geographic territory for Altice USA, Comcast and Charter. Altice USA dominates in Westchester County and parts of Long Island; Charter, through its Time Warner Cable acquisition, is a near-monopoly in the City of New York and in the Mid-Hudson Valley; Comcast is the leader for MVPD services in Northern New Jersey.
The deal will see NYI take Nielsen’s data to evaluate the daily performance of its campaigns and the cable networks it represents, as well as calculate TV campaign reach and frequency at the DMA level. New York Interconnect also has licensed Nielsen Ad Intel, a source of local and national advertising spend.