Major League Baseball’s Oakland Athletics were scrambling to find a radio home when an attempt to buy a station of their own didn’t pan out. The station, KTRB-AM, will remain in the hands of a receiver, and Athletics baseball will be heard on Entercom’s Country KBWF-FM, otherwise known as 95.7 The Wolf.
The deal between the club and the radio station is good for four years, including seasons 2011 through 2014.
“We are delighted to enter this partnership with Entercom. 95.7 The Wolf is one of the most powerful FM signals in Northern California,” said Ken Pries, the A’s Vice President of Broadcasting and Communications. “The Wolf offers the A’s an established Bay Area station which will reach many areas that our previous station could not, particularly Berkeley and the Oakland hills. It also has a repeater tower on Mt. Diablo that services the 680 corridor of Contra Costa County and Alameda County areas.”
“What could go better with America’s favorite pastime, baseball, than America’s original music, country? We are honored to be working with such a winning franchise that is a part of the fabric of the Bay Area community. We look forward to broadcasting the Oakland A’s for the next 4 years”, said Dwight Walker, Vice President and Market Manager for Entercom San Francisco, the parent company of 95.7 The Wolf.
For Entercom, the Athletics are the third major league baseball team to make a home on one of its stations, joining the Boston Red Sox and Kansas City Royals.