On April 20, 2010, the BP oil rig Deepwater Horizon in the Gulf of Mexico, 52 miles southeast of the Louisiana port of Venice exploded killing 11 workers. Media Monitors tracked the number of spots on Radio, TV and Cable from April 20, 2010 until June 1, 2010.
See the charts, below, along with the Excel Chart links at the bottom of this story.
BP Radio Advertising over the next 40 days changed dramatically:
April 20 – 30, 2010 3,837 spots
May 1 – 10, 2010 666 spots
May 11, 2010 325 spots
May 22, 2010 1,110 spots (these spots talk about the clean up effort)
|
RETAIL GAS STATIONS |
RADIO |
|
ARCO |
2,551 |
|
BP |
3,686 |
|
CHEVRON |
12,110 |
|
CITGO |
546 |
|
CONOCO PHILIPS |
5,275 |
|
EXXON MOBIL |
117 |
|
GULF |
156 |
|
MARATHON |
946 |
| VALERO |
119 |
|
|
|
|
GRAND TOTAL |
39,671 |
|
RETAIL GAS STATIONS |
|
BROADCAST TV |
|
ARCO |
|
0 |
|
BP |
|
804 |
|
CHEVRON |
|
1,138 |
|
CITGO |
|
134 |
|
CONOCO PHILIPS |
|
1,162 |
|
EXXON MOBIL |
|
70 |
|
GULF |
|
0 |
|
MARATHON |
|
875 |
|
SHELL |
|
1 |
|
SINCLAIR |
|
0 |
|
SUNOCO |
|
5 |
|
TEXACO |
|
125 |
|
VALERO |
|
928 |
|
|
|
|
|
GRAND TOTAL |
|
5,242 |
|
RETAIL GAS STATIONS |
CABLE TV |
|
ARCO |
0 |
|
BP |
1,005 |
|
CHEVRON |
2,509 |
|
CITGO |
3 |
|
CONOCO PHILIPS |
361 |
|
EXXON MOBIL |
1,027 |
|
GULF |
0 |
|
MARATHON |
2,508 |
|
SHELL |
787 |
|
SINCLAIR |
0 |
|
SUNOCO |
0 |
|
TEXACO |
306 |
|
VALERO |
802 |
BP-AnalysisDetail_20100522_20100531 excel file 1
BP-AnalysisDetail_20100511_20100521 excel file 2
BP-AnalysisDetail_20100501_20100510 excel file 3
BP-AnalysisDetail_20100420_20100430 excel file 4
