There must have been an advertising agency involved.
As you know, billboards can be great for things like "Wendy’s – Next Exit", or even for radio stations. While driving in your car, a billboard for the hot new hip-hop station may cause you to turn your dial to that station (then again, maybe not). Because it relates to something you can do right then – in your car.
But billboards for the digital television transition?
Billboard exposure is typically 6-seconds, if at all. What can you tell somebody in 6-seconds that will prepare them for the DTV transition? And why would they care about that if they were in their car and couldn’t deal with it right then?
Like I said, there must have been an advertising agency involved.
Larry Fuss, President
Contemporary Communications LLC
Las Vegas, NV