Nearly 75% of all adults log onto the Internet and nearly 1 in 5 (18%) of online users visit a radio website over the period of a month. A profile of radio website visitors shows that well educated, upper income, white collar workers in addition to younger people tend to be more likely to visit radio websites. These findings come from a recently released telephone study of 118,211 randomly selected adults conducted by The Media Audit between January 2006 and April 2007 in 88 markets across the nation.
Four top 10 cities (based on population) San Francisco, Dallas, Chicago and Philadelphia make it into the top 10 for radio websites visitors. In rank order the top 3 cities for radio website visitors are Minneapolis, Seattle and Atlanta.
As noted only two of the top 10 strongest markets for Internet penetration, Atlanta and San Francisco make it into the top 10 market for the percent of adults visiting a radio website. This shows there is little correlation between internet penetration and visiting radio websites.