Peacock Fully Enabled for Programmatic: A Key NBCU ‘One22’ Reveal


NEW YORK — It was billed by actress Ana Gasteyer, of NBC’s American Auto, as a tech conference. Yet, it was also an “Upfront meets Newfront” experience designed to advertising, marketing and media buying executives held in famed Studio 8H — home to “Saturday Night Live,” where Gasteyer once performed.

NBCUniversal’s One22 presentation yielded several announcements across data and identity, ad tech, ad innovation, and measurement, with Linda Yaccarino, Chairman of Global Advertising and Partnerships, delivering on Gasteyer’s promise that the Comcast unit would give those in charge of ad dollars a lesson on “better understanding your audience and having a stronger impact on them — and measuring their engagement.”

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