Onion inks deal with Comedy Central, takes aim at ESPN


The Onion, which is in the multimedia fake news business, has an order for ten episodes of “The Onion Sports Network,” and while that working title may change, Onion CEO Steve Hannah has stated that sports giant ESPN may want to think about “…a whole new line of work.”

The series, which will lampoon the sports world, is scheduled to kick off sometime in the first quarter of 2011.

“The Onion has such credibility in the comedy world, we feel fortunate to partner with them,” said Comedy Central’s Kent Alterman. “They will skewer the sports world, and the media coverage of sports, with the same sharpness we’ve seen applied to the world of politics and popular culture.”

Added Onion CEO Hannah, “The Onion Sports Network teaming up with Comedy Central? If I were ESPN, I’d consider a whole new line of work.”

The Onion claims to reach 7 billion viewers on 11 continents, and says it is available in some 115 million prison cells.