Online Sports Betting: Where Radio Listeners Show A Winning Hand

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On January 25, ten brands in the state of Michigan went live with sports betting.


To better understand the consumer reaction in Michigan to the launch of sports betting, Cumulus Media and its Westwood One national radio arm commissioned MARU/Matchbox to conduct a study of 700 Michigan adults aged 21 and older.

The research was conducted from Friday, Jan. 29-Monday, Feb. 1. The findings are now being shared.

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