OOH’s TV Lift: Thank The Affluent Millennial


It’s no secret that younger consumers are cutting the cord and finding new ways to watch video via an ever-growing roster of nascent technologies. The common belief is that these viewers are switching to subscription video on-demand (SVOD) services or viewing content on their phone with no interest in linear TV.

But, new data from Nielsen suggest that this assumption couldn’t be further from the truth.

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