OpenTV signs with NBC Universal


OpenTV, a provider of solutions for the delivery of advanced television and advanced ad services, announced NBC Universal has selected the OpenTV Participate solution to power, centralize and manage cross-platform interactive television applications, including Web, mobile and set-top box, for NBC Universal’s broadcast and cable networks. The programs that will feature the interactive services have not yet been announced.

This enterprise-wide deal comes one year after used the OpenTV Participate solution to successfully power live, Web (PC) based interactive services for the hit primetime series “Heroes.” The ‘two-screen’ interactive services were created, scheduled, managed and analyzed using OpenTV Participate’s production tools, and then synchronized with the “Heroes” broadcast each Monday night across all continental US time zones. Audiences were invited to interact with the broadcasts by entering live polls and offering their own predictions on the outcome of the storylines, all in real time.