SANTA MONICA, CALIF. — The COVID-19 health crisis has fundamentally impacted the lifestyles and routines of all consumers. Shelter-in-place orders are back in Southern California, along with a new 10-day quarantine for any out-of-area visitors to Los Angeles County. Work-at-home mandates are largely intact nine months later. This, a Parks Research/Applicaster study shows, has driven in-home video consumption to unprecedented levels.
Their research found that nearly 3 in 10 U.S. broadband households saw a usage increase of online video services. Furthermore, nearly 1 in 5 reported an increased use of pay-TV services.
Can this momentum continue into 2021?