Orban is now shipping a cloud-based and web-based audio processing technology for the radio industry. New to its product is a tool for analyzing usage, engagement and impact of the “SmartRadio” service in use at a radio station.
SmartRadio is developed by Broadcast Partners of The Netherlands and was designed to deliver “radio as a service.” It consists of several components — multichannel Smart Production, Smart Publication, Smart Analytics and data-driven Smart Tools.
Together these components create a modern “start-to-end” modular radio production environment.
The collaboration between Orban and Broadcast Partners allows SmartRadio to use the Orban OPTICLOUD audio processing engine to provide cloud-based and web-based audio processing. The platform enables remote management of both content and audio processing for cloud-based radio programming for online, DAB+ and HD Radio radio stations, as well as for radio broadcasters with multiple transmission sites. OPTICLOUD offers three levels of audio processing.
New to SmartRadio is Smart Analytics, allowing userss to analyze usage, engagement and impact of the SmartRadio service in use at a radio station. The tool provides notifications relating to storylines on social media, suggesting possible actions for increasing engagement of and potential interaction with followers. It also provides data on social media campaigns, noting which ones are generating the most engagement and creating the most lasting impact.
“SmartRadio helps broadcasters manage not only their listenership, but engagement with their audience,” said Orban President David Day. “Broadcast Partners is very well-known in Europe, and we are excited to partner with them on this new cloud-based processing available through our OPTICLOUD platform. Through our exclusive distribution relationship with Broadcast Partners, we can now provide virtual radio studios and cloud-based audio processing for radio and streaming broadcasters in the Americas.”
SmartRadio will be demonstrated at the Orban booth at the 2019 NAB Show in Las Vegas, at N4120.