OTA TV Viewing: Found In Nearly 1 in 4 Broadband Homes

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NEW YORK — If you think we’re in the midst of an “audio renaissance,” could broadcast TV’s big comeback be unfolding, too?


New research from Parks Associates suggests that may be the case, given the percentage of U.S. broadband households that use a digital antenna to watch over-the-air broadcasts.


RBR+TVBR OBSERVATION: This study couldn’t have come at a more perfect time for broadcast TV, which just completed Upfront Week. FULL TEXT BELOW FOR MEMBERS ONLY.


 

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