Are Digital Rabbit Ears On The Rise?


By Adam R Jacobson

MIAMI BEACH, FLA. — As individuals aggressively pitch their reality shows and broadcast TV executives discuss ways to develop and distribute their own content — due to a perceived lack of anything but daytime fare — at NATPE 2017, new research from Dallas-based Parks Associates finds that good old-fashioned over-the-air television viewing is on the rise.

This indicates that local broadcast TV is alive and well, and is perhaps to benefit at the expense of pay-TV channels from the rise in Over-The-Top (OTT) use and the “cord-cutting” seen across the U.S.

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