OTT Competition For Screen Time Poised to Increase

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Attention, broadcast TV station owners and managers: Streaming growth has stalled, and the fight for streamers is now to retain subscribers.


That’s the big takeaway from research released late last week by Kantar, which says this fight for retention will be heightened between now and the end of the year. Can broadcasters perhaps benefit from this, in particular with their digital multicast and/or OTT offerings?

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