New Buzz TV’s business plan is to offer high-quality, off-the-beaten-path video content to viewers via their set-top boxes in six programming categories. It says it is kicking off with access to some 30M households on a global basis.
The categories: Music, Sports, Comedy, Lifestyle, Tech and Multicultural
The platforms: TiVo, Roku, Vizio, Western Digital, Netgear and other boxes and smart TVs.
It puts a great deal of stock in its music video service, which includes both established and emerging talent.
Nick Buzzell, CEO of NBTV Studios stated, “New Buzz TV makes it simple for consumers to discover premium content from fresh voices on OTT devices and Smart TVs. We are a home for content producers who are tired of the traditional media filters and who are seeking the freedom to distribute their stories the way they want.” Buzzell continues, “We are also partnering with brands to create original premium video content that entertains first and foremost.”