Outdoor Channel strikes deal with Mossy Oak


Outdoor Channel has entered into a multi-year strategic partnership with Mossy Oak, creators of the Mossy Oak Brand Camouflage and producers of some of television’s most highly regarded hunting programs, including one of the top-rated shows on Outdoor Channel, “Hunting the Country.”

This renewed agreement continues Mossy Oak’s branded “Tuesday Night Pursuits Presented by Mossy Oak” programming block and includes two top rated programs exclusively produced by Mossy Oak and Drury Outdoors for the network — “Hunting the Country” and “Bio Logic and Drury Outdoors’ Wildlife Obsession.”

Featuring notable personalities and the best insights on how to bag the best trophies, Outdoor Channel’s Tuesday night lineup features programming for hunters of all types and skills levels – from novice to expert. “Tuesday Night Pursuits” is one of Outdoor Channel’s weekly franchise programming blocks, which airs from 8 p.m. to midnight. Mossy Oak has sponsored Outdoor Channel’s “Tuesday Night Pursuits” block since its inception, making the camouflage outfitter one of the longest standing advertisers on the network.

“Our relationship with Outdoor Channel on Tuesday nights has afforded us a leadership position in outdoor programming. It is a true win-win for both of us, along with some of Mossy Oak’s most loyal and noted brand partners. From its origins, ‘Tuesday Night Pursuits Presented by Mossy Oak’ was the pioneer destination program block in our industry. Today, the block maintains a highly loyal and enthusiastic base of viewers who live and breathe hunting and the outdoor lifestyle,” said Toxey Haas, Founder and CEO of Mossy Oak.