Outdoor Channel just announced that it will serve as a multi-year official partner for the Fly Fishing Film Tour (FFFT) – the sport’s premier entertainment event series targeting an estimated 18 million fly anglers across the country.
Under the partnership, Outdoor Channel and FFFT will deliver fly fishing content to enthusiasts while partnering for cross-promotional opportunities on-air, on tour, through VOD and online to give Outdoor Channel’s viewers and affiliates access to an expanded, best-in-class variety of fly fishing content that includes the widest range of fly fishing activities. Each screening brings the visual power and thrill of fishing to live audiences across the U.S.
First launched in 2005, the FFFT has become the sport’s premier entertainment event. Each screening brings the visual power and thrill of fishing to live audiences across the U.S. These signature theatrical exhibitions deliver stunning visuals and soundtracks, creating an exciting “concert” experience.
“Our new partnership with the FFFT is part of our ongoing commitment to tap into the best programming and communities for each of our key verticals – fishing, hunting, shooting and adventure,” said Tom Hornish, COO, Outdoor Channel. “By providing our viewers and affiliates with opportunities to engage with a dedicated well-rounded and unique source of fly fishing entertainment like the FFFT, we’re able to bring the additional platforms of live events and independent films to our audiences. From a marketing perspective, the activation potential is enormous. This is the most effective way to reach the estimated 18 million fly anglers across the country that fish in a wide range of water.”
