Pandora sets 2nd local concert for New York City


As it moves to build its presence in local markets and sell local advertising, Pandora Media has staged its second local concert, free for local users of the streaming service. The first was last month in Portland, OR. The newest was set for Tuesday evening (1/17) in New York City.

Portugal. The Man (pictured) was tapped to headline the free, “personalized” concert in NYC. Invitations to the event were extended to Pandora listeners who had demonstrated an affinity for the band or other similar bands. A limited number of additional free passes were being made available to others for the performance at the Bowery Ballroom.

“It is exciting to see a central theme of Pandora’s mission come to life, that of helping bands find their audiences and facilitating the joy of discovery for our listeners. As the series continues, we look forward to bringing these personalized live music events to our listeners in cities all across the country,” said Pandora Founder and Chief Strategy Officer Tim Westergren.