Papa John’s International and the National Football League announced that the pizza company known for its “Better Ingredients, Better Pizza” is now the Official Pizza Sponsor of the NFL in Canada, Mexico and the United Kingdom, as well as the US. The multi-year deal expands Papa John’s official sponsorship of the NFL and the Super Bowl beyond the borders of the United States. In 2010, Papa John’s signed an agreement to be the Official Pizza Sponsor of the NFL and Super Bowls XLV, XLVI and XLVII. That deal was the largest in Papa John’s history and includes category exclusivity among delivery and carryout pizza brands.
The official sponsorship with the NFL in Canada, Mexico and the United Kingdom is effective immediately and includes providing Papa John’s category exclusivity and rights to use NFL and team logos and trademarks in marketing and advertising. Papa John’s also will be the Official Pizza Sponsor of the NFL’s International Series game played annually during the regular season in the United Kingdom.
Papa John’s currently franchises 53 restaurants throughout Canada, and 49 throughout Mexico, including 18 in Mexico City. Papa John’s and its franchisees currently operate 167 Papa John’s restaurants in the United Kingdom.
In addition, Papa John’s is the Official Pizza Sponsor of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins. Papa John’s is also the Official Pizza Sponsor of Super Bowl XLV, XLVI and XLVII.