Peacock and Gray Lady team up


The New York Times and NBC News/ announced that they will collaborate on coverage of the 2008 presidential election. Effective immediately, the two news organizations will work together to showcase each other's journalism on their web sites, in video and in print, and to "broaden and deepen their coverage of the campaign for viewers and readers."

Details of the collaboration: will publish premium national political content from on its website;

The New York Times will have access to NBC News' premium political video content for streaming and publishing on;

NBC News will have first access to breaking news and enterprise reporting from New York Times journalists on the campaign trail for all its on-air and online platforms;

The New York Times will have first access to breaking news from NBC News journalists on the campaign trail for its various platforms.

The Times and NBC say they will explore ways to work together on day-to-day political coverage and at major political events. They will also look for opportunities for joint enterprise reporting on the candidates and major issues and developments in the campaign. However, the collaboration will be in addition to, and will not replace, the news organizations' existing relationships with other content partners.

"Collectively, The New York Times, NBC and can deliver the most comprehensive and innovative multimedia reporting on the 2008 election in media. Our combined reach across platforms exceeds 45 million," said Vivian Schiller, Sr. VP and General Manager of