‘Permanent Changes’ to Media Perception, Consumption, Revenue: What’s Next?


A provider of AI-driven audience engagement and sales intelligence solutions for media has unveiled a selection of principal conclusions from a just-released study conducted in partnership with SmithGeiger.

The biggest finding? There are “tectonic shifts” in how Americans perceive, consume and pay for media content. There are also big changes in how media executives see the sector progressing into the 2020s, putting clouds over their confidence in their ability to address emerging challenges.

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