P&G Brands Power Up The TV Spots


Marc Pritchard has made a name for himself as the Chief Brand Officer at Procter & Gamble.

Since replacing Jim Stengel, Pritchard has made it clear that multicultural marketing IS marketing, and that broadcast radio has value for both P&G brands and consumers. It appears spot TV is equally essential, as the latest Media Monitors Spot Ten TV report includes three big P&G brands.

Please Login to view this premium content. (Not a member? Join Today!)