Less than two years after being named CEO for PHD’s US ops, Scott Hagedorn is leaving to head the Annalect Group, a new digital and data analytics agency within Omnicom Media Group. He’ll be replaced by Andrew McLean on 12/1, former worldwide chief business development officer at WPP’s GroupM.
During Hagedorn’s time at the company, PHD lost its biggest client, Chrysler, which also ended its relationship with sibling shop BBDO. It also lost Charles Schwab and Relativity Media. On the plus side, the agency helped lead the successful holding company pitch for Humana, retained Discovery Networks and managed the launch of the Oprah Winfrey Network. The agency has also produced award-winning work, most notably for HBO’s “True Blood” series, reported AdAge.
Said Page Thompson, CEO Omnicom Media Group: “This is a good day for us. The future of this industry is being driven by data, analytics and new technology, and the currency is going to change. We didn’t need to spend an outrageous amount of money to acquire a company to do all of those things for us, because we have the resources to handle all of those things with OMG. And we have the guy, Scott, to run it.”
McLean has been in the media business for 25 years. He spent five years at Disney, where he oversaw the consolidation of the marketer’s media business. And he’s worked as a television buyer, a media planner, account director and new business leader at agencies like DMB&B, Young & Rubicam and MEC, said AdAge.
