PIA debuts branding effort via Spanish radio


The National Association of Professional Insurance Agents (PIA) has unveiled a series of 25 Spanish radio ads as the latest phase of its award-winning branding program, Local Agents Serving Main Street America. PIA’s new Spanish radio ads complement the 28 English radio ads and 251 English print ads already available to PIA members as part of PIA’s Main Street campaign. PIA members across the country have run the English ads in their local print and radio markets.

“The addition of Spanish radio advertising to the PIA Branding Program is a very exciting opportunity for PIA members,” said PIA National President Jon Spalding. “PIA members are increasingly marketing to Hispanic insurance consumers, who make up a growing share of the insurance buying public.”

PIA’s Spanish radio ads are available to PIA members free of charge, as part of their association membership. Like PIA’s English radio and print ads, the new radio ads can be used to promote an agency generally, or they can be used to specifically support auto, home or commercial insurance sales. Each radio ad can be tagged with a PIA member agency’s contact infor, and optionally, the name of a company they represent.

In 2008, the PIA Branding Program received a prestigious MarCom Gold Award from the Association of Marketing and Communication Professionals for its English radio ads. In 2007, the PIA Branding Program received two MarCom Awards, a Platinum Award in the Corporate Branding category and a Gold Award in the Advertising Campaign category. The PIA Branding Program was also named a Gold Award recipient of the Hermes Creative Awards 2007 competition and the recipient of an APEX Award for Publication Excellence.

“PIA’s new Spanish radio ads stress the personal service and choice that only professional independent insurance agents provide,” said PIA National Executive Vice President & CEO Len Brevik. “Regardless of the community in which one lives, there’s a local, Main Street PIA member agent nearby.”

To hear PIA’s new Spanish radio ads, and to see a list of the 66 companies that have signed on as sponsors of the PIA Branding Program, see www.pianet.com/piabrandingprogram.