The company struck a multi-year deal with Univision for excusive broadcast rights to the number one syndicated Spanish morning show in radio, “Piolín por la Mañana” (Piolín in the Morning) in six of its markets. The show will debut on Adelante stations in Milwaukee, Yakima, Tri Cities and Wenatchee next Friday, April 1st, and then in Salt Lake City and Seattle on 5/27.
Piolin currently airs in over 50 markets covering 24 states and stars Eddie “Piolin” Sotelo. The show weaves news, entertainment, community service and social consciousness to empower, motivate and educate its audience. It is the number one most listened to Spanish morning show in most of its markets.
“Adelante is Spanish for “moving forward and we’ve taken another big step today,” said Jay Meyers, CEO of Adelante Media Group. “We are fast becoming radio’s “destination company” in all of our markets, the place where the best people want to come to work because they know that here their talent and abilities will be respected, nurtured and set free to be as great as they can be. This multi-year deal with the Piolin show sends a strong message as to what this company is all about.
Adelante O&Os radio and television stations in nine emerging Hispanic markets and specializes in Spanish Language formats. In addition, the company distributes two network 24/7 music formats, Regional Mexican LaGranD and Spanish Oldies Juan.