Pittman: Marketers should give more consideration to radio


Bob PittmanClear Channel CEO Bob Pittman told attendees at The Festival of Media in Rome that marketers need to revise their media mix and give more consideration to radio, which he said is a medium largely overlooked despite its “incredible return…Radio has done a terrible job of marketing itself and performs a unique function, especially as consumers continue to move on to mobile devices.”

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.