Pluto Finds A Multi-Nation Home On Hisense Sets


ViacomCBS’s Pluto TV free streaming television service has partnered with Hisense‘s Vidaa International on a multi-year global pact that brings Pluto TV’s platform onto the new Vidaa platform across the U.S., Europe and Latin America.

The agreement means all Hisense TVs sold in the U.S. and Mexico will feature a dedicated, branded Pluto TV button.

Pluto TV’s free platform is comprised of 250 channels, including the growing CBSN local news offerings based at CBS O&Os in such markets as New York, San Francisco, Philadelphia and Los Angeles.

The integration will start in the spring of 2020.

“Partnering with Hisense and Vidaa aligns perfectly with our goals, accelerating our mission to entertain the planet,” says Pluto TV VP of Distribution Brendon Thomas. “The global reach of Hisense’s newly relaunched VIDAA platform will effortlessly bring free, premium TV to millions more viewers, in dozens of countries across the globe – all with just the click of a button.”

With services enabled stateside and in the U.K., Germany, Austria and Switzerland, Pluto is a go for a Latin American launch in March.

Hisense installation across the EU will happen later in 2020.

“Our key goal is to provide the best free content locally in every market on our Vidaa platform,” said Guy Edri, EVP of Business Development for Hisense’s Vidaa platform.  “Adding dedicated button on our Hisense TVs with Vidaa platform is another step that users can access to Pluto TV with just one click.”