PMG Hires A Head of Cloud and Software Infrastructure


Technology infrastructure company PMG has selected a new EVP to leading its software and cloud platforms.

And, in connection with the hire, PMG has acquired the media management and workflow orchestration software that this new executive developed over the past seven years in anticipation of ATSC 3.0.

With the addition of Azita Manson and her software platform, PMG believes it can provide broadcasters with a “comprehensive, end-to-end orchestration solution to manage content workflows across platforms.”

As such, PMG says is now engaged to design, build and operate the Public Media Education Platform (PMEP) on behalf of public broadcasters across five states.

The PMEP is a national education datacasting service that will be initially deployed in ATSC 1.0 but is already optimized for ATSC 3.0. PMG’s software and cloud architecture will ingest educational content from stations, content producers and educators, and then deliver that targeted content to students across the country, with a focus on students that lack broadband connectivity.

As PMEP affiliates transition to ATSC 3.0, PMG’s software and cloud architecture will allow stations and educators to leverage new interactive and addressable features to further enhance the service.

“Bringing Azita and her software to PMG added another crucial piece to the PMG platform,” says PMG CEO Joe Chinnici. “Her software combined with the reach of our Single Frequency Networks allows us to provide both our commercial and public broadcast clients with an end-to-end solution to drive new ATSC 3.0 innovation and revenues.”

In the coming months, PMG will be announcing the launch of an open architecture application layer to allow for greater ATSC 3.0 innovation and use cases.

“By powering edge devices with PMG’s open architecture middleware and application software, the industry will benefit from a more entrepreneurial environment in which a greater number of businesses and industries participate in ATSC 3.0, driving greater value to, and demand for, broadcasters’ spectrum,” PMG says.

As part of this open architecture, PMG will make its application authoring tools available so that stations can customize their own NextGen TV apps.

Earlier in her career, Manson was the Director of Technology at TiVo and Senior Director of
Architecture at SeaChange International. For Comcast, TimeWarner and CableLabs, Manson
designed the first connected home protocol, and the security for the first downloadable
microchip software.