Connected TV’s Coming Political Dollar Siphon


While linear TV vehicles have long been a mainstay of political ad spending, viewer consumption habits have changed drastically in the last year alone. Now, new findings suggest that in the next election cycle, 17% of political ad spend will to shift to streaming.

That’s a whopping $1.5 billion not going to broadcast or cable television.

Please Login to view this premium content. (Not a member? Join Today!)