Political to Pay Off More for Radio, Online


BorrellMore than $280 million has been spent in the first quarter on political advertising, before any state and local races.

Borrell and Associates says it will be an even better year than predicted for media; it’s adjusting predictions up more than 3%, figuring campaigns will spend an additional $357 million “to either clarify their own messages or simplify their opponents’,” says EVP Kip Cassino.

Nearly half of the increase will go to radio, cable and online, which are becoming alternatives to clogged TV-programming.

The figures are from Borrell’s latest political ad spend report examining how the rest of the year will unfold.