Premion’s Polk Pick Sparks OTT, Connected TV Options


The “premium” connected TV/OTT advertising platform designed for regional and local advertisers launched by TEGNA that as of 2020 sees Gray Television as a minority stakeholder has widened its partnership with IHS Markit.

The move is designed to bring Polk data to Connected TV and OTT campaigns for automotive advertisers — something broadcast TV should very much take note of.

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