Porter Novelli has been named agency of record for digital activities for Chicago-based Bel Brands USA’s portfolio of snack cheese products, which includes The Laughing Cow Wedges and Mini Babybel. The assignment is effective immediately, and augments Porter Novelli’s ongoing PR work for both brands.
The Porter Novelli digital team that will service the account is from the agency’s New York, DC and Chicago offices. They’ll be working with Bel Brands’ advertising AOR, DDB, promotions agency Ryan Partnership and media buying agency OMD on the account. DDB, OMD and Porter Novelli all are part of Omnicom Group.