The Nielsen May PPM is closest in timing to the traditionally most important book of the year: The April / May Arbitron of the past. One page in the old book, Mon-Sun 6a-Mid AQH, gave us the full demo snap-shot for every station in the market. Now, here’s DAY 2 of the just delivered, market overview of today’s Nielsen subscribers:
7. WASHINGTON, D.C. Top 5 Total Shares: News WTOP/WTLP 8.1, News/Talk WAMU 6.9, CHR WIHT 6.6, Urban A/C WMMJ 4.5, Classical WETA/WMGS 4.3. #1 Cume: CHR WIHT 1,323,800, WTOPWTLP, Hot A/C WIAD at #3 cume #7 share, Rym/CHR WPGC #9 share, ModRock WWDC #5 cume #8 share. March/April/May Share Gains: Classical WEAT/WMGS +1.2, CBS Sports WJFK +.7, WWDC +.5, Country WZMQ +.3. M/A/M Declines: News WTOP/WTLP -.8, CHR WIHT -.6, News/Talk WMAL A/F -.5, Urban WMMJ -.5. Format Competition: News/Talk 4, Urban 3. Cluster Leaders: CCU-E 14.0; CBS 12.8; RADIO ONE 12.1; HUBBARD 8.1; CMLS 5.2.
10. BOSTON. Top 5 Shares: CHR WXKS/F 7.6, Country WKLB 6.8, A/C WMJX 6.5, News/Talk WBZ 5.5, Classic Hits WROR 5.4. #1 Cume: WXKS 1,397,900, WMJX #3 share, CHR WODS #3 cume #13 share, Classic HIts WROR #4 cume #5 share, Hot A/C WBMX #5 cume #8 share. March/April/May Share Gains: Sports WEEI/F +.7, Rock WAAF +.6, Classic Rock WZLX +.5, Country WKLB +.5, and +.4 for both CBS Sports WBZ/FM and WKXS/F., M/A/M Declines: News/Talkers WBUR and WBZ both -.9, CHR WODS -.6, A/C WMJX -.4. Hot A/C WBMX -.2. Format Competition: CHR 6, News/Talk 4, Sports 3. Cluster Leaders: GREATER MEDIA 25.4, CBS 22.9, CCU-E 12.8; ENTERCOM 9.4, WGBH ED. FOUNDATION 3.8.
11. DETROIT. Top 5 Shares: CBS SPORTS WXYT 7.9, Classic Hits WOMC 6.7, Urban WMXD 6.5, News WWJ 6.3, Country WYCD 5.5. #1 Cume: A/C WIAD 1,132,100, CHR WKQI #2 cume #7 share, WMXD at 3 & 3, WYCD 4th cume 5th share, WCSX 5th and 8th. March/April/May Share Gains: Sports WXYT 3.2, Classic Rock WCSX +.8, Rock WRIF +.6, Country WYCD +.4. M/A/M Declines: Urban A/C WMXD -1.8, News WWJ -.9, Urban Contemp. WGPR -.8, A/C WNIC -.8, Gospel WPZR -.6. Format Competition: Urban 5, Classic Hits/Rock 3. Cluster Leaders: CBS 29.7, CCU-E 22.7, CMLS 11.1, RADIO ONE 10.6, GREATER MEDIA 9.6.
12. MIAMI. Top 5 Shares: Urban A/C WHQT 8.0, Spanish Hits WAMR/F 6.3, A/C WLYF 5.4, Soft A/C WFEZ 5.4, CHR WHYI/F 5.3 #1 Cume: Rym/CHR WPOW 1,152,400, WLYF #2 cume #3 share, WHYI #3 & #5, CHR WFLC #4 cume #10 share, Urban Contemp. WEDR #5 and #7. March/April/May Share Gains: Spanish News/Talk WAQI +1.2, CHR WFLC+.6, Soft A/C WFEZ +.4, WHYI/F +.4 , WAMR/F +.3. M/A/M Declines: Classic Hits WMXJ -.9, Classic Rock -.9, Urban Contemp. WEDR -.5, Tropical WXDJ -.3. Heaviest Format Competition: Spanish/Tropical 8, A/C 3, CHR 3. Cluster Leaders: COX 21.6, CCU-E 18.5, UNIVISION 13.5, LINCOLN FINANCIAL 11.5, BEASLEY 8.0.
13. SEATTLE. Top 5: CHR KQMV 6.2, Soft A/C KRWM 5.8, Rock WISW 5.5, Classic Rock KZOK 5.2, Country WWKF 4.7 #1 Cume: CHR KQMW 979,700. KRWM #2 cume #2 share, Classic Hits KJR/F #3 & #6, Country KKWF #4 & #5, KISW #5 cume #3 share. March/April/May Share Gains: Sports KIRO +9, KRWM +.8, KKWF +.6, Adult Hits KJAQ +.6, KQMV +.5, M/A/M Declines: News/Talk KIRO/F -1.1, News/Talk WUOW A/F -.9, KZOK/F -.4.
Format Competition: Rock/Mod Rock 3, Classic Hits/Rock 3. Cluster Leaders: ENTERCOM 16.0, HUBBARD 15.7, CBS 12.6, CCU-E 9.4, BONNEVILLE 9.3.
14. PHOENIX. Top 5: A/C KESZ 6.1, Hot A/C KMXP 5.4, Classic Hits KOOL/F 5.2, Country KNIX.F 5.0, Classic Rock KSLX 5.0. #1 Cume: A/C KESZ 1,07,400. Rym/CHR KKFR #2 cume #10 share, KMXP #3 & #2, KOOL/F #4 & #3, CHR KZZP #5 cume #6 share. March/April/May Gains: Spanish Hits KVIB +.8, News/Talk KKJZ +.7, KESZ +.7, Adult Hits KYOT +.4, Spanish Adult KVVA/KDVA +.4 M/A/M Declines: News/Talk KIRO/F -1.1, News/Talk WUOW A/F -.9, KZOK/F -.4. Format Competition: A/C 3, Classic Hits/Rock 3, News/Talk 3. Cluster Leaders: CCU-E 31.6, CBS 12.8, HUBBARD 11.9, YUCAIPA 9.2, BONNEVILLE 6.0.
15. MINNEAPOLIS. Top 5 Share leaders: Classic Rock KQRS/F 8.4, Hot A/C KTSP/F 7.3, Adult Hits KZJK 7.1, Classic Hits KQQL 6.0, Country KMNB 5.7. #1 Cume: Hot A/C KSTP/F 997,500. KQQL #2 cume #4 share, Hot A/C KTCZ #3 cume #10 share, Country KMNB #4 & #5, KZJK #5 & #3. March/April/May Gains: News/Talk WCCO +1.1, KQRS +1.0, Sports KFXN +.8, KESZ +.7, Adult Hits KZJK +.4, KTWN/F +.4. M/A/M Declines: Christian KTIS/F -1.1, Talk KTLK -.9, KQQL -.7. Format Competition: News/Talk 4, A/C 3, Classic Hits/Rock 3. Cluster Leaders: CBS 17.9, CCU-E 16.3, CMLS 13.9, CBS 12.8, HUBBARD 9.9, AMERICAN PUBLIC 9.8.
17. SAN DIEGO. Top 5: CHR KHTS/F 5.6, A/C KIFM 5.2, Hot A/C KMYI 5.0, A/C KYXY 4.9, News/Talk KPBS/KQVO 4.7. #1 Cume: CHR KHTS/F 861,400. KMYI #2 cume #3 share, Rym/CHR XMITZ #3 cume #8 share, KIFM #4 & #2, KYXY #5 and #4. March/April/May Share Gains: A/C KYXY +.6, WHTS/F +.5, Sports XEPRS +.5, Spanish Adult KLQV +.5, RymOlides XHRM and Adult Alternative KPRI +.4. M/A/M Declines: Classic Rock KGB/F -.8, Adult Hits KFMB -.4, Country KSON/KSOQ -.4, News/Talk KPBS -.3. Format Competition: Spanish/Mexican 5, Rock 4, A/C 4. Cluster Leaders: CCU-E 34.2, LOCAL MEDIA SAN DIEGO 11.9, LINCOLN FINANCIAL 9.7.
18. TAMPA. Top 5: Classic Hits WXGL 6.6, CHR WPOI 5.5, A/C WWRM 5.0, Country WFUS 5.0, Classic Hits WRBQ/F 4.8. #1 Cume: A/C WPOI 701,100. WWRM #2 cume #3 share, Hot A/C WMTX #3 cume #6 share, WXGL #4, WRBQ/F #5. March/April/May Share Gains: Spanish CHR WYUU +1.0, WXGL +.7, Classic Rock WMTX-HD2 +.6. M/A/M Declines: WRBQ -.6, ModRock WSUN -.6, Christian WCIE -.4, Country WQYK -.4, Country WFUS -.3. Format Competition: Classic Rock/Classic Hits 3, News/Talk 2, Rock 2. Cluster Leaders: COX 23.3, CBS 19.0, CCU-E 16.3.
20. DENVER. Top 5: Country KYGO/F 5.7. Rym/CHR KQKS 5.6, Hot A/C KLAC 5.3, Soft A/C KOSI 5.3, ModRock KTCL 5.0. #1 Cume: Soft A/C KOSI 715,600. Rym/CHR KPIT #2 cume #10 share, KTCL #3 cume #5 share, KQKS #4 cume, KALC #5 cume #3 share. March/April/May Share Gains: Regional Mexican KXPK +.8, News/Talk KOA +.8, Classic Rock KQMT +.4, Hot A/C KIMN +.4. M/A/M Declines: Classic Hits KXKL/F -.5, Rock KBPI -.5, Rym/AC KJHM -.4, KYGO -.4, Classic Rock KRFX -.3 Format Competition: Classic Rock/Classic Hits 4, A/C 4. Cluster Leaders: CCU-E 27.1, LINCOLN FINANCIAL 16.1, ETM 16.0, WILKS 9.9.
21. BALTIMORE. Top 5: Urban A/C WWIN/F 7.9, Country WPOC 7.4, Urban Contemp. WERQ/F 7.2, Hot A/C WWMX 5.2, A/C WLIF 4.8. #1 Cume: A/C WLIF 666,900. WWMX #2 cume #4 share, Rym/CHR WZFT #3 & #9, WERQ #4 & #3, WPOC #5 & #2. March/April/May Share Gains: Rym/CHR WZFT +1.4, Christian WRBS +.8, Classic Rock WBZA +.7, WPOC +.5. M/A/M Declines: A/C WLIF -1.2, Talk WCBM -.8, Rock WYII -.6, Adult Hits WQSR -.5. Format Competition: Urban 6, News/Talk 3. Cluster Leaders: CBS 17.3, CCU-E 13.3, RADIO ONE 8.0.
21. ST. LOUIS. Top 5 Total Shares: News/Talk KMOX 7.9, Country WIL/F 7.5, Oldies KLOU 6.4 tie with Rock KSHE, Country KSD 6.0. #1 Cume: CHR KSLZ 712,500 at #9 share, Adult Hits WARH #2 cume & #8 share, KLOU #3 cume & share, Hot A/C KYKY #4 cume #6 share, KSD 5 and 5. March/April/May Share Gains: KMOX +1.3, KSD +.6, KLOU +.4, WIL +2, KSHE +.2. M/A/M Declines: Urban Contemp. WHHL -1.3, CHR WSLZ -.9, WARH -.6, KYKY -.5. Competition: Rock/ModRock, N/T, Country 2 each. Cluster Leaders: CCU-E 19.1, HUBBARD 15.4, CBS 13.2, EMMIS 10.3 partial.
It’s all about protecting the bottom with content & presentation. When excellent, listeners and advertisers come!
–CLARK SMIDT, Broadcast Advisor / Media Connector has applied radio ratings and sales strategy since 1971, at WBZ AM & FM, Boston. Customized assignments focus on specific priorities, cost-savings and best use of resources to add audience, income and value.
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