Premiere has entered into an agreement with Tom Rounds’ Radio Express, marketer and supplier of entertainment programming to radio stations outside the US, to further expand Premiere’s international affiliations by marketing and selling select programming and services to stations in South and Central America, including Mexico and Brazil, and in 13 African countries. Rounds, Radio Express CEO, launched American Top 40 with Casey Kasem in 1970.
Under the deal, Radio Express will market Premiere programs including: American Top 40 with Ryan Seacrest; Casey Kasem’s American Top 40 – The 70’s and Casey Kasem’s American Top 40 – The 80’s; On Air with Ryan Seacrest; Direct from Hollywood with Ryan Seacrest; The Crook & Chase Countdown; On with Mario Lopez; Sixx Sense with Nikki Sixx; The Side Show Countdown with Nikki Sixx; TMZ Reports; Weekend Top 30 with Hollywood Hamilton; The Remix Top 30 Countdown with Hollywood Hamilton; and Weekend Top 30 with Ramiro.
Radio Express will also market audio services BigChampagne (all formats); Mediabase (all music formats, except Jazz and BM); Rate The Music (all music formats); Imaging Blueprint (International), and Premiere’s production and imaging libraries and prep products.
The specific countries include Mexico, Brazil, Ethiopia, Tanzania, Mozambique, Angola, Malawi, Zimbabwe, Mauritius, Swaziland, Ivory Coast, Madagascar, Cameroon, Niger and Senegal.
Tanya Juhasz, Executive Director, International Business Development, Premiere Networks, said: “I’m excited to work with the team at Radio Express, especially given their expertise with Latin America and African nations. Partnering with them was a natural choice as we continue to grow the global footprint of Premiere’s programs and services.”