Premiere signs MultiBrand as European rep


Premiere Radio NetworksCCME’s Premiere Networks has chosen MultiBrand Media International, LLC (MBMI) as its sales representative in Russia, Slovenia, Austria, Latvia, Italy, Greece, Turkey, Serbia and Croatia.

The new agreement licenses MBMI to sell Premiere’s programming, production libraries, jingles, Mediabase, Rate the Music and more.

“MBMI is honored that Premiere Networks chose us to represent their gold standard products to some of the world’s finest broadcasters,” commented MBMI President Bill Pasha. “We hope to help Premiere Networks’ enlarge its already impressive international footprint.”

“Premiere Networks is very happy that MBMI and their team of radio veterans will now sell our international product line in a region where MBMI has established a significant presence,” stated Tanya Juhasz, Premiere Network’s Executive Director of International Business Development. “Their understanding of the tools broadcasters need to provide compelling programming can only create a winning situation for everyone.”

MultiBrand Media International operates as a consultant to radio, television and online platforms on five continents, and is a sales rep for top performing media support products.