Prepping Your Station for Sale


By John M. Pelkey
Garvey Schubert Barer

From the RBR+TVBR Archives:

At some point, every owner will decide that it is time to sell its station. Just as the owner of a house would not put the house on the market without engaging in a little fix-up and clean-up, the owner of a broadcast facility should not simply turn the station over to a broker without preparing the station for sale. While planting rose bushes in the front yard may help in the sale of a house, it is likely to be useless in attracting prospective broadcast station buyers.

There are, however, a number of things that the seller can do to prepare a station for sale, Pelkey wrote in this 2013 column we are pleased to present once again at the behest of our readers.

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